Local SEO Checklist for Service Businesses

Local search is where most service businesses win or lose. This checklist covers the fundamentals that move rankings and phone calls.

The essentials

• Claim and fully complete your Google Business Profile
• Use consistent business name, address and phone details everywhere
• Build a dedicated page for each service you sell
• Collect reviews consistently and reply to every one
• Add location context to titles, descriptions and headings

What to measure

Track calls, direction requests and form submissions, not just rankings. Those are the numbers that map to revenue.